Emojis – the much-loved Japanese craze was made popular across the world by products such as Apple and Android. Emojis can be used to express a whole range of emotions, making digital communications flow without any need for words. But are they acceptable in marketing? I delve deeper to find out whether consumers really relate to emojis in advertising or whether they cringe at each brands’ attempt to be ‘down with the kids’.
We are firm advocates of the WordPress CMS (content management system) due to its simplicity and extensive support community, making it a sensible choice for start-up business owners who lack PHP or HTML knowledge.
Candace Keefe, CEO of health, beauty and lifestyle brand Bioceutica firmly believes that we could all gain great things from saying yes a little more often, and she should know. After recently orchestrating the ‘Just Say Yes’ campaign for Bioceutica, things have snowballed for the brand – which looks to be growing at a record rate. Candace Keefe recently spoke to BrandMag to share her reasons behind launching the campaign and explained why she is on a mission to encourage more people to ‘Just Say Yes’.
With 100 million active users and 77% of college students using it daily, Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the ‘snap’ disappears and cannot be retrieved.
Since the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.
