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Home2017May (Page 2)

Negative reviews online about your brand are not just upsetting. They can have a long-lasting impact on your reputation, which, if left to spiral out of control, could be fatal. Managing your online reputation has never been so important, so we’re here to give you some advice for building a positive brand.

Naming a new business can be an overwhelming and exhausting experience. There is a fine line between genius and insanity and it’s easy to become trapped in gibberish when seeking out a stand out company name. To add some much-needed clarity to the process, business mentor and owner of Citipeak Events Nick Johnson has offered his expert advice to help you choose the perfect name for your venture.

Whether you are coming to Miami as a first-time business traveller or looking at it as a more permanent proposition, the City of Miami has a lot to offer the entrepreneurial minded. Here Gavin Walsh, a leading business owner based in Miami has shared some of his favourite things about this vibrant city and reveals what it was that inspired him to call the city home after running a string of successful businesses throughout Europe.

Whether you love them or loathe them, Hashtags have become an integral part of social media engagement and are heavily ingrained in today’s online culture. However, many businesses are still unsure about the use of hashtags; do they actually serve a purpose? Is it necessary to “hashtag” every word? Here are the facts you need to know to get your business on board with the #Hashtag revolution.

Many small businesses in a variety of industries are struggling with the dilemma of whether to outsource their marketing needs to a specialist agency or to keep the marketing team in-house. There are pros and cons to each decision- hiring a marketing agency will result in relinquishing control of that part of the business but if you chose to keep the marketing team in-house, you might end up spending the entire budget on payroll and still not have the required skill set.