SEO 101 – Googles Latest Update
New title and description lengths for Google SEO and the increased width of main search results columns has sparked many of us, digital marketers, to ask, What is Google up to now?
If you haven’t given your title and description meta tags some love lately, it might be a good thing you procrastinated. The SEM Post revealed there are new title and description lengths in the Google Search Results. In a major redesign of the search results appearance, Google has significantly increased the width of the column in the main search results column, impacting everything Google displays in that column.
The space used for the organic search results is now 600 pixels wide, compared to the old 500 pixels. The amount of whitespace between the results and features in the right sidebar has decreased by 5 pixels, from 65 pixels to only 60.
It’s worth noting that this update is in a ‘Test Phase’ so Google could roll it back at any time.
So what does this change mean?
With the shift in width, it could actually move search results higher on the pages, if some of the multi-line listings end up needing one less line. Many of the features in the main search results column are reduced in height, meaning that some organic results, depending on the particular search query, could be pushed up on the page. This is great news, especially for those who were disappointed when Google changed the search results to add 4 AdWords ads at the top of the results page.