A lot of advertising mediums tend to be beyond the budget of most small businesses that are seeking to promote a new product or special event. Flyers, however, can be an inexpensive and highly effective way of grabbing attention in a saturated marketplace, also serving as a very effective sales-support tool.

Nowadays, a large part of the consumer research process takes place online, and this is where the vast majority of first impressions are now experienced. Many customers are unable to visualise the body language of sales rep through their laptop or iPhone screen, so the tone of voice becomes a major influence in how they perceive a brand’s image and personality.