It is now believed that over 90% of all online experiences begin with a Google search, and so conforming to SEO best practice will be imperative to the future success of any website. Indeed, ever since Google shifted to small but frequent updates to their algorithm, it has forced us to reconsider our digital approach from time to time. This is why we say SEO is ‘always changing’, and why you need to be in the know sooner rather than later.
Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.
Nowadays, a large part of the consumer research process takes place online, and this is where the vast majority of first impressions are now experienced. Many customers are unable to visualise the body language of sales rep through their laptop or iPhone screen, so the tone of voice becomes a major influence in how they perceive a brand’s image and personality.
