Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.