On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. The Google Panda update increased the necessity for unique and well-written content and we believe this also needs to be supported by well-chosen keywords and the correct page tag structure.
Ever noticed that the suggested content on your Facebook timeline seems to be specially tailored to you? There may be an unnerving explanation behind it. There have been claims floating around the digital world for a while now that Facebook is using people’s phone activity to gather information on their likes and interests – and then using this data to push through tailored suggested content through the site.
For a small business with limited resources and experience, navigating the ever-changing world of social media can be near impossible. To help new business owners get a grip on social media and understand how keeping up with its mile a minute pace could benefit their organisation, Brandlective Communications have released the following social media training guide.