Candace Keefe, CEO of health, beauty and lifestyle brand Bioceutica firmly believes that we could all gain great things from saying yes a little more often, and she should know. After recently orchestrating the ‘Just Say Yes’ campaign for Bioceutica, things have snowballed for the brand – which looks to be growing at a record rate. Candace Keefe recently spoke to BrandMag to share her reasons behind launching the campaign and explained why she is on a mission to encourage more people to ‘Just Say Yes’.