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HomePosts Tagged "Scooter"

Emojis – the much-loved Japanese craze was made popular across the world by products such as Apple and Android. Emojis can be used to express a whole range of emotions, making digital communications flow without any need for words. But are they acceptable in marketing? I delve deeper to find out whether consumers really relate to emojis in advertising or whether they cringe at each brands’ attempt to be ‘down with the kids’.