It is now believed that over 90% of all online experiences begin with a Google search, and so conforming to SEO best practice will be imperative to the future success of any website. Indeed, ever since Google shifted to small but frequent updates to their algorithm, it has forced us to reconsider our digital approach from time to time. This is why we say SEO is ‘always changing’, and why you need to be in the know sooner rather than later.
In February 2014 Facebook purchased WhatsApp in a deal worth a staggering $19 billion (£11.4bn). WhatsApp is currently the most globally diverse messaging service, with more than 600 million monthly active users from Europe to South America, North America to Asia – the potential benefits for businesses are phenomenal.
YouTube may be conflated with videos, but this should not hide the fact that creative, powerful, funny and engaging content can be found on the site. With over 2000 hours of video being uploaded by the time you finish this article, you might question whether it’s worth even attempting to establish your company/brand on YouTube. But have you ever heard of a brand saying they won’t go on the web because there is already too many like them on there?
Since the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.
With 450 million users, but only 25% of them using it monthly, LinkedIn is long overdue a makeover. The professional networking site has announced a bunch of big changes that are going to take place on the layout of ‘company pages’. The reason for the redesign is to tempt users to log in more and spend more time using the platform. And as for businesses, the new look page should generate a much higher user engagement than what is currently seen.