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HomeBusinessTED TALKS: Simon Sinek ‘The Golden Circle’

TED TALKS: Simon Sinek ‘The Golden Circle’


Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what’s possible?

Business owner, Kai Petrich, started his first business at just 22 years old and in 5 short years has successfully expanded across America.  His core values rotate around people. He provides a business development opportunity to assist young people embrace entrepreneurship and create a successful future for themselves.

When asked how he attributes his success, he says ‘People don’t buy WHAT you do… They buy WHY you do it!’  It’s a concept explained by Simon Sinek in a Ted Talks, titled ‘The Golden Circle’.

The Concept

Sinek has developed what he calls the “Golden Circle,” which has three layers:

  1. Why - This is the core belief of the business. It’s why the business exists.
  1. How - This is how the business fulfills that core belief.
  1. What - This is what the company does to fulfill that core belief.

 ‘I love this Ted Talk and think the concept of starting with why hits the nail on the head regarding the trust economy’ and why some businesses are more successful than others. Most businesses have comparable competitors, its trust, loyalty and relationships that differentiate my business from my competitors which we see reflected at the point of sale and through our customer retention rates. Starting with why allows businesses to go beyond what they’re selling and connect on an emotional level with their customers, suppliers and even their staff.


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