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It is now believed that over 90% of all online experiences begin with a Google search, and so conforming to SEO best practice will be imperative to the future success of any website. Indeed, ever since Google shifted to small but frequent updates to their algorithm, it has forced us to reconsider our digital approach from time to time. This is why we say SEO is ‘always changing’, and why you need to be in the know sooner rather than later.  

In February 2014 Facebook purchased WhatsApp in a deal worth a staggering $19 billion (£11.4bn). WhatsApp is currently the most globally diverse messaging service, with more than 600 million monthly active users from Europe to South America, North America to Asia – the potential benefits for businesses are phenomenal.

Since the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.

Instagram is a popular social networking site with over 400 million monthly active users. Used for sharing visual content, Instagram was founded by Kevin Systrom and Mike Krieger and launched in 2010. The network was bought out by Facebook 2 years later for a hefty sum of $1 billion.

Whether you love them or loathe them, Hashtags have become an integral part of social media engagement and are heavily ingrained in today’s online culture. However, many businesses are still unsure about the use of hashtags; do they actually serve a purpose? Is it necessary to “hashtag” every word? Here are the facts you need to know to get your business on board with the #Hashtag revolution.

Just as trends change in hairstyles, fashion, and technology, it appears search engines are changing the way in which they optimize and rank websites. Online Marketing agency, Brandlective, have underlined this growing shift in the dynamics of SEO.

On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. The Google Panda update increased the necessity for unique and well-written content and we believe this also needs to be supported by well-chosen keywords and the correct page tag structure.

Since the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.

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