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HomeBusiness
Archive

We’ve put together a list of five of the most successful examples of rebranding, from food groups to fashion brands. 

As today’s candidates continue to operate in a competitive market, new research from CV-Library
reveals how almost half (49.8%) have admitted to accepting multiple job roles, and using them as a platform for negotiation with potential employers. In an attempt to secure the best salary and job offer, this latest trend, aptly known as ‘Job Hoarding’ has the potential to put recruiters in a compromising position. 

Running a small business can have its challenges, but I believe that for your employees it can also throw up many opportunities for development and recognition that would not be otherwise available in large businesses or recognised brands. For your small business to succeed, it’s imperative that you know how to motivate your team.

Naming a new business can be an overwhelming and exhausting experience. There is a fine line between genius and insanity and it’s easy to become trapped in gibberish when seeking out a stand out company name. To add some much-needed clarity to the process, business mentor and owner of Citipeak Events Nick Johnson has offered his expert advice to help you choose the perfect name for your venture.

Managing Director Glen Lowes has spent years building his Complete One empire into the success it is today and has spoken to BrandMag about the biggest challenges every startup faces and the best approaches to responding to them in order to reach the top.

We are firm advocates of the WordPress CMS (content management system) due to its simplicity and extensive support community, making it a sensible choice for start-up business owners who lack PHP or HTML knowledge.

Candace Keefe, CEO of health, beauty and lifestyle brand Bioceutica firmly believes that we could all gain great things from saying yes a little more often, and she should know. After recently orchestrating the ‘Just Say Yes’ campaign for Bioceutica, things have snowballed for the brand – which looks to be growing at a record rate. Candace Keefe recently spoke to BrandMag to share her reasons behind launching the campaign and explained why she is on a mission to encourage more people to ‘Just Say Yes’.

It’s the moment businesses fear the most, a PR nightmare; but it doesn’t have to be the end once this moment occurs. To help businesses respond to negative press, I have compiled my top four tips that, if utilised effectively, can spin the story so the public views the brand in a positive light once again. 

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