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YouTube may be conflated with videos, but this should not hide the fact that creative, powerful, funny and engaging content can be found on the site. With over 2000 hours of video being uploaded by the time you finish this article, you might question whether it’s worth even attempting to establish your company/brand on YouTube. But have you ever heard of a brand saying they won’t go on the web because there is already too many like them on there?  

With 450 million users, but only 25% of them using it monthly, LinkedIn is long overdue a makeover. The professional networking site has announced a bunch of big changes that are going to take place on the layout of ‘company pages’. The reason for the redesign is to tempt users to log in more and spend more time using the platform. And as for businesses, the new look page should generate a much higher user engagement than what is currently seen. 

Living in the modern world, online reputation can make or break someone’s career. Many employers now conduct a google or Facebook search before deciding on which candidate to hire. Brandlective Communications Ltd offers advice on how to clean up your online reputation.

Is your business fully capitalising on the social media boom yet? Whether you like it or not Social media platforms such as Facebook and Twitter are completely revolutionising the way we communicate and are helping to form new connections between people from all corners of the globe. For businesses however, social media is about more than just communication. It is a means of expanding market reach and promoting a strong brand identity. It also allows for maintaining open dialogues with customers, potential employees, contractors and suppliers. To help you understand the true power and potential of a successful social media strategy London based business owner and motivational speaker Hector Montalvo opens up about how social media has changed the way we all do business and the benefits of having a strong social media presence.

The lines between SEO and Social media are blurring. With a current user population of over 288 million worldwide, Twitter is quickly becoming one of the front-runners of social networking, however many businesses are yet to tap into it’s potential.

Negative reviews online about your brand are not just upsetting. They can have a long-lasting impact on your reputation, which, if left to spiral out of control, could be fatal. Managing your online reputation has never been so important, so we’re here to give you some advice for building a positive brand.

Instagram is a popular social networking site with over 400 million monthly active users. Used for sharing visual content, Instagram was founded by Kevin Systrom and Mike Krieger and launched in 2010. The network was bought out by Facebook 2 years later for a hefty sum of $1 billion.

Whether you love them or loathe them, Hashtags have become an integral part of social media engagement and are heavily ingrained in today’s online culture. However, many businesses are still unsure about the use of hashtags; do they actually serve a purpose? Is it necessary to “hashtag” every word? Here are the facts you need to know to get your business on board with the #Hashtag revolution.