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Home2017November

It is now believed that over 90% of all online experiences begin with a Google search, and so conforming to SEO best practice will be imperative to the future success of any website. Indeed, ever since Google shifted to small but frequent updates to their algorithm, it has forced us to reconsider our digital approach from time to time. This is why we say SEO is ‘always changing’, and why you need to be in the know sooner rather than later.  

Having initially committed to a degree in Media and Communications, you wouldn’t necessarily expect Will Ross to know much about Sales and Marketing. As it turns out, the resourceful and ambitious entrepreneur found his true calling in the world of outsourced sales and marketing after graduating and since opening his company in 2014 and now has three thriving offices across the UK.  

YouTube may be conflated with videos, but this should not hide the fact that creative, powerful, funny and engaging content can be found on the site. With over 2000 hours of video being uploaded by the time you finish this article, you might question whether it’s worth even attempting to establish your company/brand on YouTube. But have you ever heard of a brand saying they won’t go on the web because there is already too many like them on there?  

Since the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.

With 450 million users, but only 25% of them using it monthly, LinkedIn is long overdue a makeover. The professional networking site has announced a bunch of big changes that are going to take place on the layout of ‘company pages’. The reason for the redesign is to tempt users to log in more and spend more time using the platform. And as for businesses, the new look page should generate a much higher user engagement than what is currently seen. 

As today’s candidates continue to operate in a competitive market, new research from CV-Library
reveals how almost half (49.8%) have admitted to accepting multiple job roles, and using them as a platform for negotiation with potential employers. In an attempt to secure the best salary and job offer, this latest trend, aptly known as ‘Job Hoarding’ has the potential to put recruiters in a compromising position. 

Small business owners are waging a constant battle against stress and their own emotions to stay at the top of their game, however, in the majority of cases, this is a fight they are destined to lose. Business owner and Entrepreneur Ben Lambert has spoken to BrandMag on how he overcomes emotional baggage to hold on to his crown as one of the UK’s most celebrated sales and marketing entrepreneurs.  

Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.