Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.
1) Learn how to capture your audience’s attention and don’t be afraid to embrace multi-platforms
Before you can create a personalised strategy, you first of all need to have a thorough understanding of your target audience and what types of content capture their attention.
On average, you only have seven seconds to engage a reader with your written content and this time frame dramatically decreases by half for online video content.
You can maximise your chance of directly engaging with your audience if you embrace cross-platform marketing and to do this effectively you will need to have a basic understanding of how different segments consume content on various platforms.
Start by asking yourself the following questions:
– What social media channels are you on and are they helping you effectively reach your audience?
– Are you making full use of the free tools and resources that are available to you?
– Are you aware of the key times your audience uses social media
2) Utilise your data
When it comes to planning a solid strategy, analytics and data will act as a useful tool to getting into the head of your target audience. Free tools such as Google Analytics, will help you understand exactly who your audience are they and what motivates their buying or browsing behaviour. Social media tools such as Facebook, Twitter and LinkedIn also have great user-friendly analytical tools built within them, designed to give you a better understanding of how your campaigns have performed over a certain time period.
3) Don’t be afraid to mix up your strategy
A quick Google search will spurn out a thousand suggestions on the top ways you can create an awe-inspiring digital marketing campaign. Unfortunately, there is no definitive strategy when it comes to personalised campaigns as it fundamentally depends on your individual model. That is why it’s important to take an experimental approach and to not be afraid of trying something new or change direction. Just because certain publications swear by a certain method it doesn’t mean that successful results are guaranteed.
Put together a variety of ways you plan to approach your digital campaigns but be flexible with your implementation. Regularly check your analytics to see if your efforts are yielding the desired results. If not, no worries! Move on to another approach.