Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.
When branding your business it is important to understand the role that colour and images play in the way consumers perceive your brand. Colours evoke emotions in a person and can say things about your business that you had not even realised were possible through colour alone.
In today’s social media age, strong, emotive imagery is a major marketing tool which if used correctly, could help a business engage more deeply with their target audience. Compared to 15 years ago when flyers and Billboards were still very much at the forefront of the marketing industry, today’s marketing content is consumed at a startling rate.
Many small businesses in a variety of industries are struggling with the dilemma of whether to outsource their marketing needs to a specialist agency or to keep the marketing team in-house. There are pros and cons to each decision- hiring a marketing agency will result in relinquishing control of that part of the business but if you chose to keep the marketing team in-house, you might end up spending the entire budget on payroll and still not have the required skill set.