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Instagram is a popular social networking site with over 400 million monthly active users. Used for sharing visual content, Instagram was founded by Kevin Systrom and Mike Krieger and launched in 2010. The network was bought out by Facebook 2 years later for a hefty sum of $1 billion.

Whether you love them or loathe them, Hashtags have become an integral part of social media engagement and are heavily ingrained in today’s online culture. However, many businesses are still unsure about the use of hashtags; do they actually serve a purpose? Is it necessary to “hashtag” every word? Here are the facts you need to know to get your business on board with the #Hashtag revolution.