Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.
With the economy all over the world feeling very fragile, it is vital that aspiring entrepreneurs know how to achieve success even in uncertain times. Business owner and entrepreneur James Sagar has spoken exclusively to BrandMag about how he turned a negative situation, in an economic downturn, into a new opportunity for success and how he went from out-of-work tradesman to successful businessman.