With 100 million active users and 77% of college students using it daily, Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the ‘snap’ disappears and cannot be retrieved. 

It’s the moment businesses fear the most, a PR nightmare; but it doesn’t have to be the end once this moment occurs. To help businesses respond to negative press, I have compiled my top four tips that, if utilised effectively, can spin the story so the public views the brand in a positive light once again.