Many small businesses in a variety of industries are struggling with the dilemma of whether to outsource their marketing needs to a specialist agency or to keep the marketing team in-house. There are pros and cons to each decision- hiring a marketing agency will result in relinquishing control of that part of the business but if you chose to keep the marketing team in-house, you might end up spending the entire budget on payroll and still not have the required skill set.

Your landing page is the window to your brand and plays a crucial role in converting leads into sales. A boring or uninspired landing page will not only turn these leads cold, but can drive web surfers to actively seek out competing brands. With landing pages often linked to social media channels, paid advertising or email marketing campaigns – a visually stimulating landing page is a must for brands if they wish to retain engagement.